By using our mobile applications or our website, you agree to the practices described in this Policy.
When you use our games, we collect game data like your Game Center ID and nickname (for iOS devices) and Google Play Games ID and Gamer ID (for Android devices). We use this information to identify the users and show their scores on leaderboards.
Besides that, we use third-party platforms for mobile analytics and in-game advertising. When you use our games, those platforms collect information about the ways in which you use and interact with our games, such as when and for how long you play our games, purchases you make, progress or levels you achieve and other gameplay activities.
Like many apps, we use mobile analytics to record player behaviour.
Particular events in the game are logged and sent to a third-party server for analysis. This lets us understand player behaviour and helps us improve our games.
Mobile analytics data is aggregated and is not personally identifiable. Your analytics data is not associated with your player data in the game (eg. Player ID or save game data).
We use Flurry Analitycs, Facebook analytics and Kochava for this service.
In order to provide unique count analytics such as daily active users or monthly active users and features such as retention, funnels, crashes, and others, Flurry Analytics collects device identifiers that are considered “personal information” under GDPR. This is a standard practice in the marketplace and is required in order to provide these analytics. You can read more about Flurry Analytics and GDPR here.
Facebook Analytics helps us understand how people are using our iOS and Android games. Data in Facebook Analytics is driven by app events and user properties. App Events describe something a user did, while properties describe an attribute of the user.
Facebook Analytics reports help us better understand our customers and their behavior. We added events to our games to view analytics, measure ad performance, and build audiences for ad targeting on Facebook and Instagram to increase the installs of our mobile games. For example, we can create "look-alike audiences" to target campaigns to new people who are similar to our best customers.
Kochava is an analytics platform to plan, target, engage, measure and optimize media spend.
Free App Analytics, the company's free measurement platform processes EU data on behalf of its customers in accordance with the GDPR.
The platform is designed to collect and use data such as Unique Advertising Identifiers, Statistical Identifiers, Geographic Location Data and other data provided by the customer for attribution.
Our games serve ads. These ads enable us to offer free-to-play games.
For in-game advertising we use Unity Ads and Fyber as a mediation service that enables third-party advertising networks to optimize placements of ads, buy ad inventory and serve ads in our games.
These platforms collect data such as device type, country, device language, in-game behavior and purchases, IP address, Apple’s Advertising Identifier (IDFA), and Google Play advertising ID.
This information is useful for providing relevant ads about other games, movies and/or products that may interest the players and for designing them for specific device types, player languages and game preferences.
Unity only collects gameplay and device information. Unity does not collect what the GDPR refers to as “special categories” of personal information about players, such as political, religious, or sexual orientation.
If you’re a user located in the European Countries, you have certain rights with respect to your personal information.
If you are located in the European Union you have the following data protection rights:
You can access or request deletion of your personal information by e-mailing us at email@example.com. Upon your request, your personal data will be provided or deleted as soon as technically possible. We will respond to all requests within a reasonable timeframe, but no longer than 3 - 5 business days.
You can correct or update your personal information, object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information.
If we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority (Contact details are available here.)
We seek to ensure that we do not collect information from children. We do not knowingly contact or collect personal information from children under 16.
Generally speaking, our games are not intended for children under the age of 13 (or under 16 for children located in the European Countries) (collectively, “Children”).
As our games do not target children as the primary audience, we collect age information before allowing a user to play our games.
How long we retain your personal information depends on why we collected it and how we use it, but we will not retain your personal information for longer than is necessary for our business purposes or for legal requirements.
While we take precautions against possible security breaches of our customer databases and records, no website or Internet transmission is completely secure. We cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. If you have questions about the security of our websites, please contact us.
As already described above, we share your information with our third-party business partners who assist us in delivering and optimizing our games and websites such as our platform partners (Apple, Google, Facebook, Flurry, Unity). Where we share your information with third-party service providers and business partners, we ensure that we have appropriate agreements in place to protect your information (as required by applicable data protection laws).Website Analytics Tools
We use third-party analytics tools for our website, including Google Analytics. The third-party analytics companies we work with may combine the information collected with other information they have independently collected from other websites and/or other online products and services. Their collection and use of information is subject to their own privacy policies.Third-Party Websites and Social Media Platforms
Our website may contain links to other websites and other websites may reference or link to our website. These other domains and websites are not controlled by us, and we do not endorse or make any representations about Third-Party websites or social media platforms. We encourage our users to read the privacy policies of each and every website and application that they interact with. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.
Our website may also contain links and interactive features with various social media platforms. If you already use these platforms, their cookies may be set on your device when using our website or games. You should be aware that Personal Information which you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform or otherwise online, or that you share in an open forum may be viewed and used by others without any restrictions. We are unable to control such uses of your information when interacting with a social media platform, and by using such services you assume the risk that the Personal Information provided by you may be viewed and used by third parties for any number of purposes.